The Consumer and the Market

Analysis of the consumer’s market, consumer’s behavior, and government policies affecting the consumer in the American economy., Analysis of the consumer’s market, consumer’s behavior, and government policies affecting the consumer in the American economy. Enroll Info: None

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The Global Consumer

Key issues in international retailing with consideration of the global consumer., Key issues in international retailing with consideration of the global consumer. Enroll Info: None, Retailing in the global market. Social, economic, cultural, and technological factors influencing merchandising, distributing, and consumption trends. Legal and ethical issues related to international retailing.

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Introduction to Retailing

Foundational knowledge of the retail industry including the retail process, the evolution of the industry, key drivers and trends to provide a framework and set of concepts that will support the remainder of the core retail courses. Enroll Info: None, Foundational knowledge of the retail industry including the retailing process, the evolution of the industry, key drivers and trends to provide students with a framework and set of concepts that will support the remainder of the core retail courses., Foundational knowledge of the retail industry including the retailing process, the evolution of the industry, key drivers and trends to provide students with a framework and set of concepts that will support the remainder of the core retail courses. Enroll Info: None, Retailing organization and policies, the operation of the buying and selling functions, merchandise control and basic retail mathematics.

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Retailing Internship

Enables students with supervised internships to earn academic credit while engaged in a professional experience in retailing related fields. Course intended for juniors and seniors in Retailing and Consumer Behavior. Enroll Info: None

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Consuming Happiness

As the saying goes, money can’t buy happiness — but in modern America, we certainly try. This course will provide an overview of the study of happiness and well-being, examine how consumers engage in consumption in pursuit of happiness, as well as explore the emergence of the experience economy, and the intersection of money and well-being. Students will read academic and popular pieces on positive psychology, prosocial spending and explore the psychology of persuasion in the promises associated with this industry. In addition to integrating visual media, students will have the opportunity to experience first-hand whether the advice works in their own lives. Enroll Info: None

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Consumer Science Internship

Enables students with supervised internships to earn academic credit while engaged in a professional experience in consumer science related fields. Course intended for juniors and seniors in Consumer Science. Enroll Info: None

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Finc’l Life Skills After Grad

This is an applied personal finance course that provides students nearing graduation (juniors and seniors) the knowledge and tools needed to successfully manage personal finances after college. Topics include financial values and behaviors, credit and student loans, housing, transportation, financial services, retirement planning, investing, and spending and saving plans. Enroll Info: None

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Consumer Insights

Provides basic training in quantitative data analysis, with an emphasis on descriptive and inferential statistics with consumer research applications. Enroll Info: None

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Consumer Finance

An introduction to concepts and methods used in personal and family financial planning. Methods for planning and allocating resources to attain specific financial objectives are discussed. Topics include investments in real and financial assets, consumer credit issues, and insurance, pension, tax, and estate planning. Enroll Info: None

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Product Development Strategies

Merchandise product development planning through market trend analysis, assortment planning & sourcing production. Enroll Info: None

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